Case Studies
I’m in the business of helping businesses tell good stories. Whether you need help revamping your web copy, turning that project into a clickable case study or organizing your insights into compelling narratives, I’ve got you covered. Here are some of my best works, ghostwritten and not, arranged by content type.
Wanna chat? Email me at marie.colesen@gmail.com
Case Studies
A case study spotlighting the renovations to Renown Healthcare Tower and the impact of flooring materials in healthcare design.
A case study featuring ONE Spokane Stadium and the importance of material selection when creating a unified urban design.
A case study highlighting the Oconomowoc Area School District and the benefits of flexible learning environments.
Press Releases
A press release announcing the inaugural Georgia Reads Day, an event aimed at raising awareness of the state's ongoing literacy crisis.
A press release announcing StoragePost’s first five Chicago locations as they enter the Midwest market.
A press release introducing GoDog's new CEO, Amy Nichols, and announcing the company's plans to franchise.
Thought Leadership
A Forbes Tech Council piece that goes under the hood of generative AI and lays out the potential applications for the e-commerce industry.
A Forbes Business Council piece on the challenges of navigating rapid growth and how to keep customers front and center.
A Forbes Tech Council piece discussing the evolving communication needs of business and why some methods may be best left in the past.
Web Copy & SEO
A blog optimized for local SEO in Charlotte, NC, highlighting area attractions and things to do, aimed at potential homebuyers.
A pillar page designed to support StoragePost's SEO efforts as it enters the Chicago market.
Web copy that sells a laid-back brand identity to potential franchisees.
Long-Form Content
An article in the Facility Management Journal that discusses the need for resilient roofing and IBHS's ongoing hail-damage research.
A guide for motel operators with practical steps for improving operations, revenue and efficiency while maintaining the guest experience.
An article for the Corporate Real Estate Journal outlining the difficulties of Scope 3 carbon emissions and what steps real estate professionals can take to reduce them.
Editorial
A profile on retiring rabbi at a local synagogue in East Cobb, highlighting his work in the community and his efforts to get a posthumous exoneration for Leo Frank, a Jewish man who was lynched in Marietta in 1913.
A walkthrough tour of HGTV star Chip Wade's lake house on Lake Sinclair in Milledgeville, Georgia.
A feature exploring long-time friendships and what it takes to make them last. Interviews with friend groups across Atlanta, including my own childhood besties (who are also my adult besties.)